Workshop 4 - Management, Monitoring, Moderation and Measurement
The questions we are asked the most are "where do I start?" and "how do I know if it's working?" followed closely by "I don't have time, is there a tool to do that?" To help you find the answers to those questions, we'll introduce you to a few tools and techniques to clarify your goals, set KPI's , find audiences and manage the social media strategy that works for your personal or group brand.
We will take a tour of the following social media management or listening tools during the session:
- Radian 6
- Sprout Social
- Hootsuite
- Symplur Signals
- Google Trends
- Tweetdeck
