Uncover the hidden gems that can make or break your company or idea
Presented by Steve Barsh
Entrepreneurs, startups, researchers and project teams are often told to ‘go out and meet with customers’. Unfortunately, there is no clear, pragmatic, rigorous-yet-easy process to follow to help uncover the critical answers needed to drive a company to success.
In this fast-paced 30-minute talk, followed by networking and refreshments, you’ll learn dozens of tricks and traps to uncover the hidden gems that can make or break your early-stage company or idea. Who should you meet with? When? What should you ask?
You’ll leave the talk with:
- an understanding of how to de-risk your most critical assumptions through effective and rapid customer meetings
- surprises around when, who and where to meet
- knowledge of what to show and ask
- dozens of tricks to uncover the right pricing model for your product or service
- knowledge of how to avoid a ‘false positive’ answer that can send your startup sideways
- an understanding of what types of customers to target and the most critical people to meet with in these companies
- a solid appreciation of how best to leverage and test your company/product positioning
- critical questions to help you understand the purchasing process early
- how this applies to enterprise sales.
Steve Barsh has been brought to Australia by MTPConnect, and this event is hosted at the Translational Research Institute. It is supported by the Queensland Government and the Medical Research Commercialisation Fund.
